
← All work
BrandingWeb DesignEducation
Orbit School
Brand and learning platform that turns adult courses into a membership habit.
- Client
- Orbit Education
- Role
- Brand + product design
- Timeline
- 12 weeks
- Year
- 2024
- Stack
- Next.js · Sanity · Stripe
12 wks
End-to-end
1 system
Brand + product
6
Core journeys

Challenge
The Challenge
Courses looked commodity. Learners signed up, then ghosted after week two.
System
Color
Velocity
#1B40D5
Midnight
#01072C
Signal
#5AC4F7
Canvas
#F5F5F6
Type
ZT Talk
Learn in orbit
ZT Talk Medium
Aa Bb 123





Approach
Our Approach
Identity leads the membership pitch — product UI inherits the same type and color rules.
What we built
Membership shell
One dashboard for progress, cohorts, and billing.
Cohort pace
Weekly milestones that feel social, not punitive.
Brand kit
Apply-ready templates for instructors and partners.
The Impact
+62%
Trial to paid
2.1×
Week-4 retention