
← All work
Web DesignMarketingE-commerce
Nova Retail
Headless commerce refresh that cut checkout steps and kept merchandising in-house.
- Client
- Confidential
- Role
- Experience + growth
- Timeline
- 10 weeks
- Year
- 2025
- Stack
- Next.js · Shopify Hydrogen · Tailwind

Challenge
The Challenge
Theme limits forced marketing through dev tickets. Mobile checkout was five screens too long.

Solution
The Solution
A headless storefront with modular merch blocks and a two-step express path.

How we worked
- 01
Audit
Funnel and inventory constraints with merchandisers.
- 02
Compose
Block library for campaigns without new deploys.
- 03
Validate
A/B on checkout length and express wallet entry.
Stack
Frontend
- NNext.js
- HHydrogen
Backend
- SShopify
Infra
- CCloudflare
−38%
Checkout steps
+19%
Mobile CR
10 wks
Ship window
“We finally own the storefront like we own the brand. Campaign pages ship in afternoon, not sprints.”
Anonymous
VP Growth