Insights

Notes on digital products, growth & craft

Practical writing from Amity Digitech — design that earns, systems that ship, markets that convert.

Your website is not a brochure. Stop designing it like one.

Modern company sites win by removing decision friction — structure, proof, and path to the CTA — not by stacking more sections “to feel premium.”

Merchandising, checkout friction, and post-purchase are one chain. Break any link and your CAC climbs while AOV and loyalty stall.

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